Branding: You!

Your Personal Brand 

“Personal brand is what people say about you when you leave the room.” – Jeff Bezos, Founder of Amazon

In today’s economy, jobs are scarce and competition has become more brutal. Everyone is working harder than ever to be the best. Everyone is trying to show off how well-rounded they are. All of the sudden, your competition is fiercer than you anticipated and you are surrounded by people who are just as talented as you. So, how do you stand out when everyone around you is a winner? You have to be you! Dare to be yourself! Be the authentic you. Do not try and change yourself. In matter of fact accentuate those traits that make you unique. In my case, I can get super, super hyper and come up with the craziest ideas. In school teachers always told me to calm down. But now, it is one of my biggest selling points in an interview. I bring in so much energy into the room and companies love it! Your unique features are the one thing that you have been trying to change your whole life. Completely embrace yourself from the inside and out. Dress how you want to be, act how you want to be, and be who you want to be.

Use Social Media to help build your brand!

Let’s be real ladies, times are changing and social media is just growing like crazy. If you want to be successful and get a job, you have to manage your digital footprint. Don’t let social media become your enemy by posting inappropriate stuff. Rather, let it help you open doors to new opportunities.

Here are some techniques to get started:

  • utilize Facebook, Twitter, LinkedIn and online forums to your advantage. Contribute to conversations and forums about the industry that you are interested in. You never know where that might lead to. And always leave a link to your LinkedIn account so employers can find you.
  • start a blog in the industry that you are interested in! If you want to get into the finance field, make a blog on how to manage money.
  • advertise your blog by connecting it to your LinkedIn, Facebook, Twitter, etc.

Caution: Do not under any circumstances make your address known online. Phone number and e-mail is ok, but always avoid your address! The same goes with checking in at places. Do not make it a frequent habit of constantly telling everyone where you are. Do it only for special occasions a few times a year. People are crazy and they do crazy, stupid things. So be safe, be smart!


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